Walkers wanted to excite people by announcing that the original and best crisp flavour promotion was back, better than before and easier than ever to get involved with.
Walkers chose a remix from KPM’’s famously sampled 1000 series ‘Beat match I’m blue’ written by Alan Hawkshaw and was given the ‘big beat’ trreatment by Andrew For KPM.
The advert achieved 1m hits in the first week. Walkers gave away a lot of crisps and people loved it! And people definitely talked about it. Public reaction to the campaign was phenomenal, with many engaging @walkers_busstop to thank Walkers and convey their excitement not only for their free crisps but also for the experience.