IT'S EASY TO CONNECT WITH A LITTLE HELP

When did we forget to communicate with each other?

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by Andrew Kingslow | Mentos Mentors

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BACKGROUND

Mentos believes we could all use a little help connecting. They sent a group of shy adults out to make some friends and gave them hidden earpieces so that ‘Communication Experts’ could tell them exactly what to say. Sure, they weren’t expecting to hear five-year-olds but is there anyone better at making friends than kids? The whole project was captured on hidden cameras.

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APPROACH

To juxtapose the idea of children with the adults, a childlike soundscape was composed to capture the initial shyness, but as the people gained in confidence it’s reflected through the confidence of the music.

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IMPACT

This ad quickly one of the top twenty most viral adverts of 2016. By the end of December 2016 the view count stood at over 13 million with 545,000 shares. As a result of the success, the ad was rolled out internationally as a TV ad in the run up to Christmas 2016.

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