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BACKGROUND
The Delorean DMC-12 is set to go back into production in 2017. The iconic car company needed to seed excitement with gear heads around the relaunch of the retro classic.
EXECUTION
For it’s first advertisement since 1982, Delorean chose a track Andrew co-wrote with Sara Dowling to accompany Alexander Alexandrov’s striking short film titled ‘Lucky Coin’. ‘Make You Happy’ is represented by Sony publishing.
IMPACT
‘Lucky Coin’ was a huge hit with its target audience with many people asking for a way to be able to buy the song. It received 600,000 YouTube views in the first week, established global recognition from the car industry media and went on to win a PMA award for ‘Best use in online digital marketing’.
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