PLAY HQ VERSION
BACKGROUND
This was a fun campaign from AMV BBDO for Currys PC World with a fresh insight into how they hope our purchases may change our lives and how they actually change them (i.e. not as much as they hoped)
APPROACH
Working closely with Major Tom Music Andrew had to produce a track that was light hearted and irreverent, supporting the Main characters wish to be whisked away to a far more pleasant alternate reality.
IMPACT
It was chosen as the lead ad from the campaign and was also made available as a download.
HEAR MORE
